So, I’m not one to blog often. You might have noticed.
Partly it’s because I have other things to do, this brings me no money, and few people know who’s behind this blog so it’s not like it’ll bring me infamy.
The other problem is that the story is usually covered elsewhere, more quickly, and by people who are better at it all than me.
But I spotted something yesterday that doesn’t seem to have been picked up much, but it made me think how mad politics is right now.
First, Diane Abbott made this tweet:
It’s obvious it’s not official Lib Dem policy – but she’s inferring that maybe Lib Dems hate Corbyn so much they’d rather there’s a no-deal Brexit than Corbyn ever becomes the PM. The MP has pointed out he wasn’t correctly quoted. Fair enough, whichever way. It doesn’t even matter much to my point. It’s the feel that matters, Abbott is on the attack.
Then about an hour later, this tweet:
But you see, the reason it all stood out is because the day before, I’d seen Jo Swinson tweet this:
And no attacks on Labour. In fact, the target of all disdain from Jo Swinson appears to be the Conservatives and Boris Johnson which, given their pretty astonishingly bad record of late, seems pretty reasonable. Check out Swinson’s feed if you like.
Attack politics is a bit suss. All it does is raise the profile of your rival. It makes them seem like a legitimate option. Qualcast made this mistake many many years with their iconic but failed attack adverts against Flymo.
You can just about find the Qualcast brand living on, whilst Flymo continues with success. The advert above is terrible because instead of just concentrating on what their lawnmower can do, they mention the weaknesses of their own past models, and bring up their rivals. It’s daft. It also doesn’t understand why people buy things. People buy the benefit, not the thing. That means, they buy the easily cut lawn, not the mower itself.
Same with politics. They vote for a better future, more fairness, etc. They don’t vote for a party because the other party are somehow shameful. Obviously, in politics you can’t ignore the problems and issues people face. But people vote for values, and attacking others isn’t much of a value unless it’s visibly backed up by caring. Abbott doesn’t promise anything better in her tweets, she doesn’t show herself kind or more caring than Swinson or other political rivals. It’s a poor strategy.
Will anybody, anywhere, pay much attention to my blog post here? Not really.
But Boris is still fucking you. More and more, in fact.